4 Natural Product Trends to Watch

Exciting Growth in Natural Product Trends 2025

SPINS, a Chicago-based insights firm, predicts strong growth in the natural products market, nearing $320 billion in 2024. The firm’s latest report highlights key Natural Product Trends 2025 that focus on innovation, personalization, and wellness.

Top 4 Natural Product Trends for 2025

1. Beverages Continue to Boom
Energy and sports drinks are expanding, with functional beverages gaining traction. Ready-to-drink coffees and teas also remain popular. Kombucha and wellness drinks are thriving as consumers seek gut health benefits.

2. Skin Care & Personalization
Familiar ingredients like salicylic acid and niacinamide are popular for skin health. Personalized skincare solutions are rising as consumers prioritize customized products.

3. Healthy Aging (Healthspans)
Consumers are shifting focus from lifespan to healthspan, seeking products that support long-term vitality. Expect demand for supplements, body care, and wellness products that promote healthy aging.

4. Protein Power
High-protein products continue to grow, with items featuring 15+ grams of protein exceeding $4.9 billion in sales. This category sees 9.3% annual growth, driven by wellness-conscious consumers.

Additional Insights

Packaging & Storytelling: Consumers are drawn to modern, authentic designs that emphasize value. Larger pack sizes are also gaining popularity.
Value-Driven Shopping: Health-conscious consumers are seeking innovative yet affordable natural products.

Conclusion

The Natural Product Trends reveal promising growth in key sectors like beverages, skincare, aging wellness, and protein-focused foods. Brands that emphasize personalization, functional ingredients, and innovative packaging will thrive.

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