Increase Seafood Sales with Smart Strategies

The six-week period between Ash Wednesday and Easter offers a prime opportunity to increase seafood sales. During Lent, many consumers avoid meat on Fridays, leading to higher seafood demand. By using effective strategies, retailers can boost seafood sales beyond this period.

Host Cooking Demos to Engage Shoppers

Many consumers want to eat more seafood but struggle with preparation. Hosting cooking demos or sharing social media videos can inspire confidence. The Cook It Frozen! method, promoted by the Alaska Seafood Marketing Institute, shows how to prepare frozen seafood using simple methods like sautéing, roasting, or grilling. These techniques encourage shoppers to try seafood dishes and make repeat purchases.

Post Recipes and Meal Ideas Near Displays

Shoppers often decide their meals while browsing. Placing recipe cards near seafood displays can inspire impulse purchases. For instance, a Miso Alaska Halibut with Soba Noodle Stir Fry recipe can encourage shoppers to buy halibut and related ingredients. Offering clear meal ideas makes it easier for consumers to plan seafood dishes.

Highlight Seafood Origin and Sustainability

Consumers increasingly prioritize sustainable seafood choices. Retailers should emphasize the Alaska seafood logo, signaling high-quality, responsibly sourced products. Studies show consumers prefer stores that showcase sustainable seafood, improving trust and driving purchases.

Promote Seafood as a Year-Round Option

Retailers can extend seafood sales beyond Lent by continuing promotions year-round. Highlighting sustainability, offering recipes, and hosting cooking demos will encourage ongoing purchases. By making seafood approachable and versatile, shoppers will include it in their regular meal planning.

Using these strategies can significantly increase seafood sales during Lent and beyond. Engaging consumers with helpful tips and appealing displays creates lasting customer interest.

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