Dash Water Becomes Official Soft Drink of Dry January 2025

Dash Water, the brand known for its sparkling water made from wonky fruit, has been named the Official Soft Drink of the 2025 Dry January challenge by Alcohol Change UK.

Key Insights:

• Dry January Motivation: Studies reveal that over 50% of participants in Dry January are driven by the goal to improve health, while 40% aim to lose weight.
• Dash Water’s Product Offering: Dash’s sparkling waters are naturally flavored, with zero calories, zero sugar, and zero artificial sweeteners—a healthier alternative to sugary sodas or alcoholic beverages.
• Targeting Health-Conscious Consumers: Research from Dash indicates that 20% of its customers already choose Dash as an alternative to alcohol during social occasions.

Dash’s Involvement in Dry January 2025:

• Health and Wellbeing Focus: Co-founder Jack Scott emphasized that Dry January isn’t just about abstaining from alcohol, but recognizing the health benefits of taking a break from drinking.
• Product Appeal: Dash aims to show that adopting an alcohol-free lifestyle can still be fun and flavorful, aligning with the growing demand for healthy alternatives.

Recent Product Update:

• New Flavour: In October, Dash added a cucumber and mint flavor to its portfolio, replacing the previous cucumber offering, further expanding its range of refreshing, healthy beverages.

Customer Insights:

• Increasing Demand for Natural Alternatives: Data shows 70% of Dash’s consumers opt for their drinks over less healthy options, reflecting a broader consumer trend towards healthier lifestyle choices.

Dash is excited to support participants in Dry January 2025, aiming to position its beverages as the go-to option for those seeking a healthier, alcohol-free lifestyle.