How Wellness Trends Influence Every Aspect of Consumer Behavior

Wellness Shapes Modern Shopping Habits Across Multiple Industries

Wellness trends consumer behavior across the U.S. as more shoppers prioritize mind, body, and soul in their purchase decisions.

Wellness as a Holistic Lifestyle Driver

Consumers now see well-being as more than fitness; they also value emotional health, social connection, and spiritual balance.

According to Circana, wellness-minded shoppers hold over $1.1 trillion in spending power, making this a major industry growth driver.

Physical Wellness Categories Experience Strong Growth

From weight control to digestion, deodorant to vitamins, nearly every physical wellness sector grew significantly in 2024.

Protein products also surged, with sales of drinks and supplements climbing 18%, showing strong interest in meal supplementation.

Emotional Health and Beauty Now Go Hand in Hand

About 77% of U.S. consumers now focus on mental wellness, seeking solutions for stress, mood, motivation, and better sleep.

Beauty routines support emotional well-being—nearly half of women practice skincare to feel better both inside and out.

Fragrances, makeup, and hair care products also serve as self-care tools for emotional balance and empowerment.

Community Connection Fuels Social Wellness

Consumers seek social interaction through fitness and learning, with mental health books and wellness literature seeing massive gains.

Top reasons for sports participation—especially among women—now include maintaining mental fitness and staying emotionally strong.

Brands Must Align With Wellness-Driven Values

Circana encourages businesses to embrace wellness trends consumer behavior through collaborations and consumer-focused innovation.

Companies that understand wellness as a lifestyle will thrive in an evolving marketplace led by empowered, health-focused buyers.

For more insights on industry trends and evolving consumer behavior, explore the latest business news on this website.