BJ’s Fuels Growth with Perishables Focus

BJ’s Perishables Growth Drives Expansion and Member Loyalty

Fresh Strategy Fuels Stronger Sales and Customer Retention

BJ’s Perishables Growth has surged as shoppers embrace better quality, faster delivery, and convenience across fresh food categories like produce and meat.

Fresh 2.0 Overhaul Redefines Quality

BJ’s Wholesale Club revamped its perishables business by launching Fresh 2.0, a strategy focused on quality, freshness, and training improvements.
CEO Bob Eddy said the club restructured produce sourcing, made deliveries more frequent, and trained teams to handle top-quality merchandise.

Previously, perishables were secondary, but now they are central to BJ’s strategy, helping expand into new markets and boost store traffic.
Produce sales alone jumped 15% over the past year, with fresh categories now making up 35% of total club sales—up significantly.

Best Members Buy Fresh

Shoppers who buy perishables tend to visit BJ’s more often, purchase more categories, and renew memberships at higher rates.
According to Eddy, perishables-focused members are BJ’s most loyal, driving stronger basket sizes and deeper store engagement.

BJ’s internal team ensures freshness by overseeing product picks and packaging for home delivery—outperforming many traditional grocers.
Ecommerce now accounts for 15% of BJ’s sales, as digital ordering and curbside pickup continue to attract budget-conscious families.

Fast Moves and Strong Value

BJ’s launched curbside pickup in just two weeks when demand skyrocketed in 2020, setting a record for the company’s rollout speed.
Now, BJ’s competes head-to-head with supermarkets by offering fresh delivery at prices lower than in-store grocery purchases.

BJ’s Perishables Growth proves that investing in quality, speed, and shopper experience can reshape long-term retail performance.

Explore More Grocery News

Stay informed on retail trends and innovations—explore the latest grocery updates and insights right here on our website.