Mercatus Unveils Tool for Regional Grocers

Mercatus Unveils the Mercatus DXPro Platform for Regional Grocers

Mercatus introduces its latest innovation, the Mercatus DXPro Platform, designed to help regional grocers boost shopper engagement and sales.

Enhancing Shopper Engagement and Loyalty

The Mercatus DXPro Platform enables grocers to connect digital and in-store interactions, creating a unified shopper profile. Through a customized data platform (CDP), the technology activates personalized experiences via Mercatus’ AisleOne AI engine. It delivers real-time, intent-based personalization across product discovery, promotions, and search.

Research by Brick Meets Click reveals a growing trend in online grocery shopping, with over 80 million U.S. households placing orders in February. The platform empowers grocers to tap into this demand by streamlining the digital shopper journey and offering enhanced control over their online presence.

Driving Retail Media Growth

The Mercatus DXPro Platform also facilitates retail media growth. Its proprietary widget technology helps grocers run targeted, brand-sponsored campaigns across first-party channels. Regional grocers can attract both local and national CPGs, driving further advertising opportunities.

Additionally, the integrated fulfillment tools in the platform optimize pickup, delivery, and in-store management, ensuring seamless operations for grocers.

Empowering Regional Grocers

Mercatus CEO Lan Nguyen highlighted that regional grocers often lack digital tools to fully realize their community-oriented advantages. The Mercatus DXPro Platform changes that by leveling the playing field, allowing smaller grocers to provide personalized, customer-first experiences typically seen with large national chains.

With its comprehensive digital features, the Mercatus DXPro Platform provides regional grocers with the tools needed to enhance loyalty, grow sales, and engage shoppers effectively.

Explore more news on this website for updates on digital commerce, grocery trends, and innovations like the DXPro Platform.