Dash Boosts Flavour Cues with New Product Redesign and Retail Push

Dash Product Redesign Highlights Taste and Sustainability

Bold New Look for the Popular Drinks Brand

Dash Water has unveiled its exciting new look, marking the latest Dash product redesign aimed at boosting shelf appeal and brand visibility. The updated packaging reflects both the drink’s full-flavour taste and its strong sustainability mission.

Created by Horse Studio, the design puts fruit at the heart of the visual. Bright, bold colours now dominate the cans, highlighting the drink’s refreshing, natural flavour.

Taste and Health at the Core

The new branding dials up taste appeal while keeping Dash’s health credentials front and centre. The drinks remain sugar-free, sweetener-free, and calorie-free.

Dash co-founder Jack Scott explained, “We’ve always been about health, but customers love Dash for its refreshing taste.” He added, “Our new packaging screams ‘natural’ and ‘refreshing’, combining taste and health in one clear message.”

This Dash product redesign also reinforces the brand’s mission to reduce food waste. The drinks use ‘wonky’ fruit — fruit that would otherwise go to waste.

More Convenience with Retail Push

Along with the redesign, Dash is launching a 12-pack format in stores for the first time. This popular online product now hits retail shelves.

“Seventy-five percent of our online sales come from 12-packs,” said Scott. “Bringing that to stores was an obvious next step.”

The 12-packs offer convenience and great value, especially during the busy summer months. The new cans remain fully recyclable and ClimatePartner certified, keeping sustainability at the brand’s core.

A Stronger Position in the Drinks Market

The new look, bolder fonts, and cohesive design give Dash an edge in the growing better-for-you drinks category. The brand continues its commitment to sustainability as a certified B Corp.

Dash also supports climate projects and works to reduce emissions through careful sourcing and packaging. With the Dash product redesign, the brand enters a bold new chapter, ready to stand out even more.

Conclusion

Dash Water combines taste, health, and sustainability like never before. The redesign and retail push will surely strengthen its market presence.

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