A.G. Barr Boost Sales with Strong Growth from Energy Brand

Boost Energy Drives First-Half Performance for Leading UK Drinks Manufacturer

A.G. Barr has reported steady growth, with A.G. Barr Boost sales playing a major role in its first-half results. The company’s total revenue rose by 3% to approximately £228 million, thanks to a strong second-quarter performance. While Irn-Bru and Rubicon saw flatter results, Boost Energy recorded double-digit gains, lifting overall momentum.

Boost’s performance not only offset slower categories but also positioned A.G. Barr for a stronger second half. With energy drinks continuing to surge in popularity, the brand capitalized on rising consumer demand.

Functional Drinks and Core Brands Fuel Category Balance

Funkin Gains Offset On-Trade Challenges

Funkin, another brand in A.G. Barr’s portfolio, showed improvement in Q2. Increased off-trade sales helped counterbalance weaker on-trade performance. This balance across product lines ensured sustained revenue flow despite broader market challenges.

Additionally, improved manufacturing efficiency and tight cost control raised operating margins to 15%, up from 13% last year.

A Strategic Focus on Health-Driven Innovation

New Investment Supports Long-Term Growth

Alongside A.G. Barr Boost sales, the company made a strategic move by acquiring a 50.1% stake in Innate-Essence. This £15 million deal gives it a controlling interest in The Turmeric Co., a growing health-focused drinks brand.

This investment aligns with A.G. Barr’s focus on high-growth, wellness-oriented categories. It also signals the group’s ambition to expand its portfolio with innovative, functional drinks.

Outlook Remains Strong for the Remainder of 2025

Marketing Spend and Momentum Expected to Increase

CEO Euan Sutherland said A.G. Barr enters the second half “with strong momentum” and unchanged full-year expectations. The company plans to boost marketing efforts, which will likely strengthen sales even further.

With consistent gains from Boost and new health product investments, the business appears well-positioned to meet its year-end goals. Furthermore, A.G. Barr Boost sales remain a central growth driver.

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