Ahold Delhaize Digital Coupons Expand with Inmar Intelligence

Ahold Delhaize USA is improving its digital coupon system by collaborating with Inmar Intelligence. This partnership replaces Neptune Retail Solutions and introduces more personalized and efficient coupon offers. Customers can expect expanded deals, innovative coupon types, and a seamless redemption experience across Ahold Delhaize’s grocery brands.

Strengthening the Digital Coupon Experience

Ahold Delhaize USA operates well-known grocery chains, including Food Lion, Giant Food, The GIANT Company, Hannaford, and Stop & Shop. The company recognizes digital coupons as a key part of its omnichannel strategy, focusing on customer loyalty and digital engagement.

Keith Nicks, Chief Digital Officer of Ahold Delhaize USA, emphasized the importance of digital savings, stating, “Enhancing digital coupon capabilities is essential to improving customer engagement and omnichannel growth.”

Expanding Retail Media Capabilities

Ahold Delhaize USA’s digital transformation aligns with its in-house retail media network, AD Retail Media. Over the past six months, several key innovations have been introduced to enhance collaborations with consumer packaged goods (CPG) brands:

June 2024: Ad Sales Platform Integration

Ahold Delhaize USA announced a partnership between AD Retail Media and Placements, an ad sales platform. This collaboration streamlines advertising, sales, and finance operations, providing CPG brands with a more efficient way to manage campaigns.

October 2024: In-Store Audio Expansion

AD Retail Media integrated in-store audio solutions with Vibenomics. This partnership enables CPG brands to utilize data-driven insights for in-store marketing, enhancing customer engagement.

A Customer-First Approach to Digital Savings

With the expansion of Ahold Delhaize Digital Coupons, the company continues investing in technology to improve the shopping experience. The goal is to provide customers with seamless digital savings while strengthening brand relationships.

As digital coupons gain influence in the grocery sector, Ahold Delhaize USA remains a leader in innovation and value-driven solutions.

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