Private Label
Albertsons Introduces Signature Select Mix + Match Frozen Meals
Albertsons Companies, Inc. has launched a new Own Brand innovation—Signature SELECT Mix Match meal solution—aimed at providing customers with convenient and customizable frozen meals that are perfect for busy families. This new product line includes frozen entrees, sides, and vegetables that are designed to cook together in a standard oven at 375°F for about 35 minutes, making meal preparation simple and time-efficient.
Available now at over 1,900 Albertsons Cos. stores across various banners such as Albertsons, Safeway, Vons, Jewel-Osco, ACME, and Shaw’s, the Signature SELECT Mix Match meals offer an affordable solution for feeding a family of four. The meals can be mixed and matched for a customizable dinner experience, providing shoppers with a variety of meal combinations that prioritize taste and flavor.
These frozen meal solutions are located in the frozen aisle and are designed to appeal to busy families who are looking for quick and delicious meal options without compromising on quality. The combination of entrees, sides, and veggies in one cooking solution ensures that every family member gets a complete meal with minimal preparation time.
The Signature SELECT Mix Match meal solution is part of Albertsons Cos.’ larger Signature SELECT brand, which is the company’s largest Own Brand. Earlier this year, Albertsons introduced a rebranding of its Signature family of brands under the unified Signature SELECT name, complete with a refreshed logo, modern packaging, and a new marketing campaign designed to forge a deeper connection with customers.
Signature SELECT is part of Albertsons’ broader Own Brands portfolio, which includes other well-known brands such as O Organics, Open Nature, Lucerne, Primo Taglio, debi lilly design, waterfront BISTRO, Soleil, and Value Corner. The Signature SELECT Mix Match meal solution is just one of the latest offerings aimed at providing high-quality, convenient, and affordable meal options to customers.