Aldi Trader Joe’s Gain Ground as Primary Grocery Destinations

Shoppers Shift to Value-Driven Grocery Trips

Aldi Trader Joe’s stores are drawing more loyal customers, signaling a major shift in grocery shopping behavior across the U.S.

Fewer Trips to Other Stores

http://Placer.ai reports show more shoppers now rely entirely on Aldi Trader Joe’s for full grocery trips.
In 2024, fewer people visited another grocer before or after shopping at these chains, signaling growing satisfaction and convenience.

Aldi saw its crossover traffic drop notably, while Trader Joe’s followed a similar trend, showing increased customer reliance on their private-label offerings.

Consistent Growth and Expansions

The two grocers continue growing rapidly. Aldi added over 100 new stores in 2024, while Trader Joe’s opened 35 new locations.
Despite expansion, visits per store still rose, with Aldi seeing a 13.5% increase and Trader Joe’s climbing 3.2%.

This steady traffic growth proves that shoppers are embracing these retailers as reliable and convenient go-to grocery options.

Weekend Shopping Becomes a Trend

More shoppers now visit Aldi and Trader Joe’s on weekends compared to the national average.
This shows customers prefer taking their time and stocking up when they have more freedom in their schedules.

Even with limited selections, the chains continue outperforming traditional stores in shopper satisfaction and frequency of visits.

Different Shopper Profiles

Aldi attracts value-focused households with a median income below the national average.
Meanwhile, Trader Joe’s draws higher-income shoppers seeking quality private-label products in a casual shopping environment.

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