Amazon Partners with Unilever and Colgate for Hygiene Poverty Donation Drive

Amazon has teamed up with several major household brands, including Unilever, L’Oréal, Colgate-Palmolive, Beiersdorf, Mayborn, and others, to donate over 250,000 hygiene, household, and baby products to families in need across the UK.

Campaign Details:

• Campaign Name: You Buy, We Donate
• Dates: 6 January – 28 January 2025
• How It Works: For every two purchases of selected personal hygiene, household, or baby products on Amazon.co.uk, customers will receive a third product donated to The Multibank charity.
• Product Selection: Over 800 products are eligible, including brands like:
  • Mama Bear
  • Dove
  • Elvive
  • Colgate
  • Garnier
  • L’Oréal Paris
  • Nivea
  • Palmolive
  • Radox
  • Vaseline and more.

Hygiene Poverty Impact:

• The campaign addresses hygiene poverty, where one in four children are reportedly missing school because they or their clothes are not clean. A recent survey for The Hygiene Bank found that teachers in the UK are spending £40m annually to combat hygiene poverty in classrooms.

Logistics & Support:

• Logistics Partner: Palletline, a transport logistics company, is providing storage and distribution services for the donated items to The Multibank’s network of regional hubs across the UK, all at no charge.

Statements from Partners:

• Amazon UK’s Country Manager John Boumphrey expressed pride in supporting the Multibank initiative and highlighted the collective effort to alleviate hygiene poverty.
• Unilever’s General Manager for Personal Care UK&I, Chris Barron, emphasized the importance of supporting The Multibank in helping households facing hygiene poverty by providing products that boost confidence and cleanliness.

This collaboration reflects a commitment from both Amazon and its supplier partners to help address the growing issue of hygiene poverty, particularly impacting children and vulnerable communities.