Amazon Unilever Colgate Hygiene Drive Supports Families in Need

The Amazon Unilever Colgate Hygiene Drive aims to provide essential products to families facing hygiene poverty in the UK. Amazon, in partnership with major brands, is donating over 250,000 hygiene and household products.

Campaign Details

How the Campaign Works

• Campaign Name: You Buy, We Donate
• Dates: 6 January – 28 January 2025
• Mechanism: For every two selected personal hygiene, household, or baby products purchased on Amazon.co.uk, a third item will be donated to The Multibank charity.

Eligible Brands

The campaign includes over 800 products from trusted brands like:

• Colgate
• Dove
• Nivea
• Palmolive
• Radox
• L’Oréal Paris

Tackling Hygiene Poverty

Hygiene poverty is a serious issue in the UK, with one in four children reportedly missing school due to hygiene concerns. They aims to ease this burden and provide essential items to those in need.

Supporting Logistics

• Palletline provides free storage and distribution services for the donated items, ensuring smooth delivery to The Multibank’s network across the UK.

Partner Statements

• John Boumphrey, Amazon UK Country Manager, praised the joint effort to support vulnerable families.
• Chris Barron, Unilever’s UK&I Personal Care GM, emphasized the value of donating products that boost confidence and cleanliness.

Final Thoughts

The Amazon Unilever Colgate Hygiene Drive highlights the power of collaboration in combating hygiene poverty. By participating in this initiative, consumers can help provide essential products to those who need them most.

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