Japan’s Marubeni Finalizes Bubbies Ice Cream Acquisition

Bubbies Ice Cream Acquisition Signals Bold Growth Plans

The Bubbies Ice Cream acquisition marks a major move in the frozen dessert market, attracting attention from global food investors.
Marubeni Corp., a Japan-based investment firm, has officially acquired the popular mochi ice cream brand known for its expanding product line.

The frozen treat maker will continue operations in Phoenix, Arizona, but now falls under the ownership of Marubeni America, based in New York.
This deal supports Bubbies’ long-term vision and aligns with the company’s desire for international expansion and broader retail reach.

Bubbies Stays Local While Going Global

Although ownership has changed, Bubbies will keep making its signature mochi ice cream products in its Arizona production facilities.
The brand joins other Marubeni America subsidiaries such as Creekstone Farms and Columbia Grain International, strengthening Marubeni’s U.S. portfolio.

CEO Jeff Stites expressed optimism about the acquisition.
He said Marubeni’s global presence and aligned values offer the resources needed to support Bubbies’ aggressive growth strategy.

Bubbies plans to scale both domestically and internationally using Marubeni’s global supply and trade network.
This move comes at a time when frozen snacks, especially mochi-based ones, continue to grow in popularity with health-conscious and adventurous consumers.

Bubbies Continues to Innovate in the Dessert Space

Founded in 1985, Bubbies has gained popularity in recent years as consumer demand for mochi desserts has risen across the United States.
Today, the brand offers over 20 mochi flavors and recently added a Mini Ice Cream Cookie Sandwich line to its product family.

Thanks to the Bubbies Ice Cream acquisition, innovation will likely accelerate with improved access to ingredients, logistics, and distribution channels.
Consumers can expect the company to maintain its focus on quality and flavor while exploring new product formats and markets.

Food Industry Mergers Continue to Gain Momentum

This acquisition joins a wave of recent food industry deals.
For instance, Lactalis USA just finalized its purchase of General Mills’ U.S. yogurt business, adding well-known brands like Yoplait and Go-Gurt to its portfolio.

As the market consolidates, companies are looking to scale quickly and improve supply chain agility.
The Bubbies deal reflects that momentum, showing how niche brands can attract serious global backing with the right strategy.

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