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Asda Rollback Pricing Strategy Aims for Lowest Prices Asda has launched an aggressive price-cutting initiative with the return of Asda Rollback Pricing. This move aims to...
Kroger is advancing its retail media strategy by launching an in-house advertising platform designed to enhance shopping experiences and simplify the process for advertisers to manage,...
How to Attract Millennial GenZ Shoppers Attracting Millennial and Gen Z shoppers has become essential for retailers seeking growth. These generations now represent 43% of U.S....
Grocery and CPG Marketing: Key Strategies for 2025 The grocery and CPG marketing landscape continues to evolve, requiring agencies to adapt their strategies. Many traditional marketing...
Aldi is making waves in the retail world with its annual Aldi 2024 (Un)Wrapped campaign, showcasing the biggest trends of the year while celebrating its rapid growth. In...
As the holiday shopping season kicks into high gear, grocery retailers are turning their attention to attracting customers with enticing offers before the January shopping lull....
Hy-Vee has secured the naming rights for a sports complex in Grimes, Iowa, marking a significant partnership with the City of Grimes. The 50-acre, multi-sports turf...
Dollar General has launched its “24 Days of Savings” campaign, offering daily deals on a variety of holiday-related items from December 1 to December 24. This...
Iceland has reintroduced its beloved Christmas advert this year, focusing on celebrating authentic holiday moments. The campaign, which began airing on TV on November 16, features the...
While many UK supermarkets have invested in blockbuster Christmas adverts this year, Spar has taken a refreshingly playful approach with a tongue-in-cheek campaign that emphasizes convenience,...
