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The Appeal of Seafood for Healthy Lifestyle Seafood has become a staple for health-minded consumers, with over 115 million seafood buyers in the United States. These...
Effective seafood marketing requires a delicate balance between communication and simplicity. While emphasizing the unique qualities of fresh seafood, such as its health benefits and sustainable...
Changing Seafood Cost Perception to Boost Sales Seafood offers excellent health benefits, yet some shoppers still view it as an expensive luxury. Shifting this seafood cost...
How to Attract Seafood Shoppers in Grocery Stores Seafood sales often lag behind other fresh food categories, yet strategies can help attract seafood shoppers and boost...
Understanding Seafood Health Benefits Seafood health benefits play a significant role in promoting overall well-being, especially for older adults. Rich in essential nutrients, seafood supports brain,...
Shrimp Consumption Boost with Creative Cooking Contests Shrimp remains a popular seafood choice, but exciting new contests aim to create a shrimp consumption boost through creative...
Increase Seafood Sales with Smart Strategies The six-week period between Ash Wednesday and Easter offers a prime opportunity to increase seafood sales. During Lent, many consumers...
Wegmans, the popular grocery chain, is facing legal action over allegations that the fish market inside its newly opened Manhattan location copies the concept of Osakana,...
Seafood, despite its recognized health benefits, remains a challenging category for supermarkets to market. High costs, cultural preferences, environmental concerns, and preparation difficulties deter many shoppers....
The shellfish category is benefiting from lower seafood prices, making it a growing favorite among supermarket shoppers. According to Circana, a Chicago-based market research firm, fresh...
