Tech & E-Commerce
Circana Appoints Retail Media Expert From Kroger
Circana Appoints Stuart Aitken as President and CEO
Circana Appoints Stuart Aitken to lead its retail and media strategies, bringing extensive experience to drive growth and innovation.
Leadership Changes at Circana
Circana LLC has made a significant leadership change by appointing Stuart Aitken as its new president and CEO. Aitken’s expertise will focus on strengthening Circana’s position as a growth partner for retailers. This appointment aligns with Circana’s goal to enhance its retail media network partnerships and develop an evolved service model.
Aitken’s leadership comes at a critical time when Circana seeks to improve its media strategies and leverage its data science capabilities. He will lead initiatives that enhance advertising effectiveness and boost Circana’s impact in the evolving retail sector.
A Proven Track Record of Innovation
Before being appointed as president and CEO, Stuart Aitken served as a key figure in retail and media, delivering substantial growth. His leadership at Kroger’s integrated retail media and loyalty marketing business played a pivotal role in advancing the company’s data-driven media strategies.
Pratt, who joins Circana from 84.51°, Kroger’s data science arm, is expected to work closely with Aitken in her new role. She will oversee retail and media strategies to enhance Circana’s capabilities in advertising and data-driven growth.
Future Plans for Circana
Stuart Aitken emphasized that Circana’s leadership change marks a new chapter of innovation and strategic growth. The company is poised to expand its retail media business, capitalizing on evolving trends to serve its retail partners. Aitken and Pratt together will work toward improving business outcomes and ensuring Circana remains at the forefront of retail and media advancements.
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