Coca-Cola HBC Reports ‘Strong Start’ to 2025 Driven by Monster Growth

Coca-Cola HBC Q1 2024 Results Reflect Strong Start and Energy Category Surge

Coca-Cola HBC Q1 2024 results revealed powerful momentum, driven by volume gains and continued investment in sparkling and energy drinks.

Energy and Sparkling Categories Drive Growth

Coca-Cola HBC posted 10.6% organic sales growth and 1.8% volume growth in Q1, supported by strategic investment and strong product execution.

The energy category led the surge, with Monster Energy volumes increasing 25.5%, thanks to bold innovation and targeted marketing campaigns.

Sparkling beverages also performed well. Coca-Cola and Fanta grew steadily, aided by Coke & Meals promotions across international markets.

Market Expansion Fuels Volume Gains

Emerging markets played a crucial role in Coca-Cola HBC’s success, showing resilience and increased consumer demand across several product lines.

The company improved distribution, especially for Monster Energy Green Zero Sugar, aligning local strategies with evolving customer preferences.

CEO Zoran Bogdanovic credited the company’s flexible execution and 24/7 portfolio for delivering revenue growth despite market challenges.

Some Categories See Decline

While overall performance improved, coffee volumes declined 8.3%, largely due to reduced Costa Coffee focus in the at-home segment.

This shift allowed the company to reallocate efforts toward out-of-home channels, aiming for better future alignment with consumer behavior.

Still, the company maintained strong momentum, reinforcing its growth strategy and diversified beverage offering across all markets.

Confident Outlook for 2025

Despite global uncertainty, Coca-Cola HBC reiterated full-year guidance. The company expects 6% to 8% organic sales growth through 2025.

Its leadership remains confident in its ability to adapt and grow, supported by an agile team and robust product portfolio.

The strength shown in Coca-Cola HBC Q1 2024 reflects not only past investment but also the resilience of its operating model worldwide.

With continued focus on innovation, distribution, and local marketing, Coca-Cola HBC plans to build on this early-year success.

Stay updated and explore more news on this website to follow Coca-Cola HBC’s performance and market developments.

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