Cranswick Q1 Sales Growth Surges with New Business and Strong Demand

Strategic Acquisitions and Category Expansion Drive Robust Results

Cranswick has reported impressive momentum in early 2025, with Cranswick Q1 sales growth driven by volume gains and new customer partnerships. The group posted a 9.7% rise in total sales, with like-for-like growth reaching 7.9% for the 13 weeks ending 28 June 2025.

This growth reflects increased demand across premium categories and continued consumer interest in natural protein options. Cranswick also credited its recent acquisition of Blakemans for helping accelerate overall performance.

Premium Poultry and Pet Products Lead Growth

Retail Listings and Partnerships Bolster Category Strength

Cranswick saw sharp gains in poultry, supported by new premium listings and sustained interest from core retail customers. Additionally, pet product sales surged following a deeper partnership with Pets at Home and new own-label contracts.

These wins highlight Cranswick’s agility in responding to evolving customer needs while also expanding its product reach.

Exports and Acquisitions Add to Momentum

Norfolk Pork Licence and Blakemans Integration Show Positive Impact

Exports recovered as Cranswick resumed pork shipments to China after regaining its Norfolk licence. This helped boost international performance in Q1.

Meanwhile, the integration of Blakemans remains on track, contributing directly to Cranswick Q1 sales growth and opening fresh market opportunities. CEO Adam Couch emphasized that volume-led growth occurred across all product segments.

Focus on Animal Welfare and Long-Term Investment

Independent Review Aims to Strengthen Compliance

Cranswick continues to enhance its animal welfare compliance following earlier controversy. An independent, vet-led review of practices is underway, and recommendations are expected soon.

Couch reaffirmed Cranswick’s commitment to investment and responsible sourcing. “We continue investing across our sites to ensure sustained returns and compliance,” he said.

Despite recent challenges, Cranswick maintains its full-year outlook through March 2026 and expects growth to continue as new initiatives take hold.

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