Kroger Launches ‘Hour Back Box’ for Daylight Saving Time

Free Breakfast Essentials for a Smooth Morning

Kroger is helping customers adjust to daylight saving time with a special offer. The grocery giant introduced its first “Kroger Hour Back Box,” designed to help shoppers recover from the lost hour of sleep. This promotion promotes Kroger’s private-label products while supporting smoother mornings after the time change.

What’s Included in the Hour Back Box?

The box contains key breakfast essentials that simplify morning routines. Items include:

• Private Selection Cold Brew Coffee Concentrate
• Simple Truth Oatmilk Creamer
• Kroger Frozen Breakfast Sandwiches

Additionally, customers receive a free one-year membership to Kroger Boost, a loyalty program valued at $59. This added perk enhances the shopping experience with faster delivery options and discounts.

When and How to Get It

The Hour Back Box will be available starting March 4 at noon (EST) while supplies last. For those who miss the initial offer, Kroger will distribute 39,000 free breakfast items starting March 7. Shoppers can claim these items both online and in-store.

Why This Initiative Matters

Daylight saving time often disrupts sleep schedules, leaving many people feeling fatigued. Kroger’s thoughtful promotion helps shoppers ease into their new morning routines with convenient breakfast solutions.

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