Tech & E-Commerce
DoorDash Introduces Grocery Layaway Option

DoorDash Grocery Layaway Offers Flexible Payment Options
New Buy-Now-Pay-Later Feature Enhances Affordability
DoorDash now lets customers split grocery and restaurant bills into manageable payments through its new DoorDash Grocery Layaway program.
Klarna Partnership Makes Convenience Smarter
In partnership with Swedish fintech Klarna, DoorDash introduced flexible options: pay in four interest-free installments or delay payment.
This solution supports grocery orders, restaurant deliveries, retail essentials, and DashPass memberships—all within a single streamlined system.
David Sykes, Klarna’s chief commercial officer, emphasized their goal: to bring flexibility to everyday essentials through smart financial tech.
As inflation persists, more shoppers seek accessible ways to manage costs without sacrificing convenience or quality.
Consumers Embrace Layaway for Everyday Essentials
Buy-now-pay-later (BNPL) services like Klarna, Affirm, and Afterpay now extend beyond luxury items to include routine grocery shopping.
DoorDash Grocery Layaway caters to this shift, making it easier to buy what you need without straining your budget.
According to a 2023 government report, 21% of Americans with credit used BNPL services, with many juggling multiple loans.
This growing trend underscores the demand for payment flexibility—even when purchasing daily necessities like food and personal care items.
Why It Matters for Grocery Shoppers
DoorDash’s move reflects changing consumer behavior. As costs rise, people want more options and control over their grocery spending.
Offering a layaway service helps customers shop smarter, plan better, and enjoy their purchases now without immediate full payment.
Explore More Grocery Innovations
The DoorDash Grocery Layaway feature is changing how people shop and pay.
For more stories on retail tech and consumer trends, explore more news on this website.