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Food Lion Boosts Pickup With New Location-Tracking Tech

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Courtesy of Food Lion

Food Lion Boosts Curbside Efficiency With Location-Tracking Technology

Flybuy Integration Enhances Grocery Pickup Experience

Food Lion is streamlining its curbside service with Food Lion pickup tech powered by AI-driven location tracking. The new system improves convenience and speeds up order handoffs for shoppers using the store’s pickup option.

By syncing order preparation with real-time customer arrival data, the grocery chain continues to lead in digital service innovation.

How Flybuy Helps Customers Save Time

Food Lion has partnered with Flybuy, a location-based technology provider, to upgrade its curbside pickup system. The platform tracks shoppers en route, allowing employees to have orders ready when they arrive.

With this system, store teams now manage order staging areas more efficiently. Parking spaces and associate time are used more effectively as well.

Most importantly, customer wait times have dropped by over 40% since the platform launched. This improvement has directly boosted satisfaction ratings across participating stores.

Flybuy also alerts staff when customers are approaching. As a result, associates can prioritize tasks and time management with more accuracy.

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Competitive Edge in E-Commerce Performance

Food Lion joins other Ahold Delhaize USA brands like Stop & Shop, Hannaford, and Giant in using Flybuy. However, Food Lion stands out in its performance.

While Ahold Delhaize struggled with digital sales last year, Food Lion posted double-digit online growth. In the latest quarter, its online orders grew by nearly 40%, proving strong consumer demand.

That momentum reinforces Food Lion’s commitment to innovation. The company continues investing in tools that enhance customer experiences and boost operational efficiency.

Tech Integration Powers Reliable Pickup Services

Known as Food Lion To Go, the chain’s pickup service is expanding in popularity. With the addition of location-tracking support, it now offers quicker and smoother fulfillment.

The platform doesn’t just help customers. Employees also benefit from better workflow planning and fewer order backlogs during busy hours.

Food Lion works with partners like DoorDash and Instacart. These relationships, combined with new tech upgrades, help the brand remain agile and customer-focused.

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The chain operates over 1,100 stores in 10 states. It has now posted 50 consecutive quarters of comparable-store sales growth—a record no other Ahold Delhaize banner can match.

The ongoing investment in Food Lion pickup tech underscores the brand’s focus on maintaining its leadership position in both convenience and innovation.


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