Gopuff Rolls Out GoXL Bulk Grocery Ordering

Gopuff Launches GoXL for Bulk Grocery Savings

New Offering Delivers Fast, Affordable Bulk Essentials to Customers

Gopuff GoXL bulk groceries are now available for delivery, helping shoppers save money while buying in larger quantities.
This move builds on Gopuff’s growing customer demand for value, speed, and convenience in everyday grocery purchases.

The GoXL assortment includes more than 300 bulk-sized essentials and multipacks, available for delivery in as little as 15 minutes.
By offering lower per-unit pricing, Gopuff empowers budget-conscious consumers to maximize value without sacrificing convenience.

Why Gopuff Launched the GoXL Program

According to Carly Bickerstaff, VP of Merchandising, customers want more affordable ways to stock up on household essentials.
“Now more than ever, customers are seeking ways to stretch their dollar further,” Bickerstaff said in the launch announcement.

Gopuff responded by using its micro-fulfillment model to reduce costs and increase value across a wide grocery selection.
With its in-house logistics, Gopuff controls pricing, inventory, and delivery speed—all crucial for a competitive bulk program.

Examples of GoXL Savings and Product Deals

Savings through Gopuff GoXL bulk groceries can be substantial. For instance, a 12-pack of toilet paper costs $11.99 versus $5.39 for 4 rolls.
This translates to a 27% per-unit savings—significant for families managing tight budgets.

Other bulk deals include:

• Smucker’s Uncrustables (50% savings in a 10-pack)
• Chobani Nonfat Greek Yogurt (12% off in a 4-pack)
• Nissin Cup Noodles (11% discount in a 12-pack)
• Barbells Protein Bars (16% per-unit savings)

Customers also earn 5% GoCash back for a limited time. GoCash can be used like a gift card on future purchases.

Increased Customer Activity at Gopuff’s Deal Center

Gopuff reported strong customer interest in value deals this year.
Orders through the Deal Center rose over 30% between January and February, with a 73% increase in new customers using the service.

These trends highlight growing demand for affordable, bulk-friendly ecommerce options—especially for household essentials.
The GoXL launch aligns with this shift while strengthening Gopuff’s position in the instant delivery space.

Membership Perks Amplify GoXL Benefits

GoXL ties into Gopuff’s existing FAM subscription program.
FAM members already receive free delivery, weekly deals, and exclusive discounts—now enhanced with bulk shopping options.

Customers in both the U.S. and U.K. can access GoXL as Gopuff continues expanding its omnichannel retail and fulfillment network.

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