Greggs Expands Frozen Range Through Tesco Despite Profit Dip

Greggs Tesco Partnership Aims to Strengthen Multi-Channel Growth

Greggs has announced a strategic expansion through a new Greggs Tesco partnership, despite reporting a dip in profits this year.
The food-to-go giant revealed this collaboration after a challenging first half of 2025 marked by cost pressures and weather disruptions.

Sales for the 26 weeks to 28 June 2025 rose 7.0% to £1.03bn.
However, pre-tax profit dropped 14.3% to £63.5m, driven by lower footfall and operational headwinds.

Nonetheless, Greggs continues expanding its retail footprint, opening 87 new shops while closing 56, bringing its total to 2,649 outlets.
At the same time, its franchise sales performed better than company-managed locations.

Frozen Food Line to Launch in Over 800 Tesco Stores

The Greggs Tesco partnership will bring the popular ‘Bake at Home’ range to more than 800 Tesco stores and online channels.
This move builds on Greggs’ earlier tie-up with Iceland, further extending the brand’s presence beyond the high street.

From September 2025, shoppers will find frozen Greggs products more accessible than ever.
This initiative supports Greggs’ plan to grow via multiple channels and capture new customer segments across the UK.

Chief Executive Roisin Currie said the business remains focused on long-term growth and evolving consumer needs.
She highlighted new formats like “bitesize Greggs” and innovations such as kiosk ordering as future growth drivers.

Strategy Focuses on Innovation and Convenience

Currie also noted that despite inflation pressures, the company has made solid progress in building the necessary supply chain infrastructure.
This investment will allow Greggs to scale up as demand increases and customer expectations evolve.

She reiterated that full-year forecasts remain unchanged, and the brand will continue prioritizing convenience and product accessibility.
The Greggs Tesco partnership marks a key step toward that mission.

With innovation, channel diversification, and strategic retail alliances, Greggs aims to bounce back stronger in the second half.
Even amid profit challenges, the brand demonstrates resilience and forward-thinking strategies to secure long-term success.

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