Robert Downey Jr. and Craig Dubitsky’s Coffee Brand Launches in Albertsons

Brewing Joy: Happy Coffee Albertsons Launch Expands National Reach

A Major Step for Coffee and Mental Wellness

The exciting Happy Coffee Albertsons launch brings uplifting lattes and cold brews to over 2,000 new store locations.

Rapid Growth and Bold Expansion

Founded by Craig Dubitsky and Robert Downey Jr., Happy Coffee has quickly expanded across 34 states within its first year.
With flavors like Vanilla, Caramel, and Mocha, the ready-to-drink lattes now appear in 11 Albertsons divisions nationwide.

Early interest in convenient formats, such as pods and cold brew, drove the brand’s swift product rollout and growing popularity.
Now, with the Happy Coffee Albertsons launch, more consumers can enjoy coffee that energizes and uplifts their daily routines.

Coffee With a Cause

Happy partners with the National Alliance on Mental Illness (NAMI), offering resources directly through each product’s QR code.
This first-of-its-kind partnership blends coffee culture with meaningful mental health advocacy and awareness.

By expanding through Albertsons, Happy strengthens its mission to reduce stigma and offer support nationwide.
Every purchase supports NAMI’s work while bringing joy and purpose into the coffee experience.

What’s Next for Happy?

From online platforms to big-box retailers, Happy now reaches over 60,000 points of distribution in the U.S.
This growth reflects consumer interest in brands that prioritize community, health, and bold, delicious flavors.

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