Instacart Extends Smart Cart Advertising to All Brand Partners

Instacart Expands Smart Cart Ads to Brand Partners

Instacart Smart Cart Advertising Goes Wide

Instacart smart cart advertising now enables brands to run campaigns across digital carts and online platforms with unified targeting and measurement.

Instacart has opened its smart cart ad network to over 7,000 brands. This Instacart smart cart advertising initiative lets companies extend campaigns from the app to in-store Caper Carts. These carts feature screens that show dynamic ads when shoppers walk past relevant products.

Seamless Integration Across Channels

One Campaign, Multiple Touchpoints

Brands no longer need to create separate campaigns for digital and in-store marketing. Instacart enables a single ad campaign to run both online and inside smart carts. The system tracks where shoppers go and what’s in stock, so ads only show when relevant.

This innovation cuts complexity. Marketers now use one platform to manage Instacart ads and measure performance in a streamlined way.

Strategic Retail Partnerships

Hy-Vee Joins the Smart Cart Ecosystem

Instacart also partnered with Hy-Vee, a grocer with its own RedMedia network. Through this deal, Hy-Vee can use Carrot Ads to power personalized promotions. This expands ad reach and connects Instacart campaigns with Hy-Vee’s online store.

Now, Hy-Vee shoppers receive targeted recommendations that improve product discovery and drive more conversions.

A Simpler Retail Media Future

Reducing Ad Fragmentation

Retail media has grown fast but remains complex for brands. Instacart’s approach offers a “one-stop” solution by connecting multiple ad formats and store systems. Instead of working with many networks, brands can now centralize campaigns and receive consistent metrics.

Instacart smart cart advertising lets marketers reach customers with ease while delivering personalized content that matters most to each shopper.

What’s Next for Brands

Growing Features and Reach

Instacart said it will launch more ad formats for Caper Carts in the coming months. As the network grows, expect even better targeting and campaign tools. This expansion helps brands get closer to customers while reducing friction in the process.

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