Kroger and Albertsons Launch New Private-Label Products in Sync

Kroger Albertsons Private Labels Drive Fresh Flavor Trends

Grocers Expand Popular In-House Brands with New Seasonal Items

Kroger Albertsons Private Labels continue gaining momentum as both grocers unveil a wave of new in-house food products.

Kroger Adds New Items to Our Brands Line

Kroger introduced five new products under its popular Our Brands private label collection this week.
The additions include salad kits, kettle-style tortilla chips, Italian dressing, mushroom tea, and muffins.

The salad kits feature creative flavors like Cheddar Truffle, Sweet Onion Gruyere, and Asian Sesame Ginger.
Kroger also launched Hatch Chile kettle chips and Italian dressing with real Romano cheese to enhance flavor.

Simple Truth Organic now includes Instant Mushroom Tea blends, offering adaptogenic benefits in Black and Chai flavors.
Meanwhile, new muffin flavors like Banana Bread and Triple Chocolate provide more indulgent breakfast options.

Albertsons Releases Spring Lemon-Themed Line

Albertsons also launched over 20 lemon-themed products across its private-label brands: Signature Select, Overjoyed, and Soleil.
This seasonal lineup includes cookies, candy, snacks, popcorn, and sparkling water—available until May 9.

Overjoyed delivers treats like lemon wafer rolls and madeleines.
Signature Select brings unique options such as Lemon Potato Chips and Raspberry Lemon Crispy Rice Treats.
Soleil adds two sparkling water flavors, including the standout Prickly Pear Lemon.

Private Labels Continue Competing with National Brands

Kroger Albertsons Private Labels show how grocers use innovative flavors and exclusive products to win customer loyalty.
These launches provide affordable, seasonal, and wellness-oriented choices shoppers now expect from in-house labels.

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