Beverage
Lightstrike Launches Lighter Hard Refresher in Resealable Sports Drink Bottle
Lightstrike Hard Refresher Delivers a Bold Twist on Better-For-You Cocktails
New Beverage Combines Coconut Water and Clean Ingredients
Lightstrike Hard Refresher brings a non-carbonated, light-bodied experience to fans of convenient, wellness-forward alcoholic drinks.
Hydration Meets Flavor and Function
This new offering blends 10% coconut water with a hint of sea salt and 5% ABV for a uniquely smooth sip.
With just 120 calories and lower sugar content, Lightstrike suits consumers looking for lighter options without sacrificing bold taste.
Available in Lemon Lime and Orange Mango flavors, the drink is also gluten-free and comes ready for any active occasion.
On-the-Go Convenience and Summer Appeal
Each 16.9-ounce bottle features a resealable top, allowing consumers to drink at their own pace while staying refreshed longer.
Priced between $9.99 and $10.99 for a four-pack, Lightstrike hits stores in early April and targets adventurous drinkers.
Festival Debut for Maximum Exposure
To build buzz, the Lightstrike Hard Refresher brand will appear at key events like Beyond Wonderland and Electric Forest.
This marketing strategy introduces the beverage to a wide audience, especially those looking for functional cocktails during festivals.
A Refreshing Innovation for Modern Tastes
By combining real ingredients with practical packaging, Lightstrike positions itself as a smart and refreshing alternative to hard seltzers.
Its sports bottle format and natural profile create strong appeal among wellness-minded consumers seeking more control and portability.
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