Private Label
Natural Grocers Introduces Organic Soups Under Its Private Label

Natural Grocers has introduced six new organic soup varieties under its private label brand. Each soup is certified organic, non-GMO, plant-based, gluten-free, and dairy-free, catering to health-conscious and dietary-restricted consumers.
Details of the New Soups:
- Packaging: BPA-free 14 oz. pouches designed for resource efficiency.
- Flavors:
- Butternut Squash
- Creamy Tomato
- Sauerkraut
- Sweet Corn
- Three Lentil
- Vegan Chili Bean
- Price: $4.49 per pouch.
- Availability: Nationwide.
Growth of the Private Label Brand
Since launching its private label in 2016, Natural Grocer has expanded to over 800 products. Recent additions include:
- Frozen Organic Wood Fired Pizzas: Three gourmet flavors.
- Seasonal Organic Coffee: Two new flavors.
- Upcoming Launches: Organic wheat pasta and organic pasta sauce made with biodynamic ingredients.
About Natural Grocers
Founded in Lakewood, Colorado, Natural Grocers specializes in natural and organic groceries, body care products, and dietary supplements. The retailer currently operates 169 stores across 21 states.
This expansion reflects Natural Grocers’ commitment to providing high-quality, eco-conscious, and health-focused products to its customers.
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