Online Grocery Orders Poised to Reach 17% of All Sales by 2029

Online Grocery Orders 2029 Forecast Shows Strong Growth Ahead

Online Shopping Surges as Delivery Drives Grocery Growth

Online grocery orders 2029 are projected to represent 17% of all grocery sales, according to a new industry report.
Brick Meets Click forecasts this surge, driven by consumer demand for fast, convenient, and affordable grocery delivery services.
Online sales will grow at an annual rate of 8.9%, outpacing in-store sales growth of just 1.7%.

Delivery Becomes the Main Growth Engine

Delivery services account for most of this rapid growth, especially after aggressive promotional campaigns in 2024 and 2025.
This online growth is expected to generate nearly 50% of all grocery market gains through 2029.
Consumers continue to prioritize speed and convenience, making delivery the preferred method for many grocery shoppers.

Walmart and Mass Retailers Lead the Charge

Walmart and other mass retailers now hold a significant share of eGrocery sales—nearly 90% combined.
These companies benefit from national reach and strong logistics networks, which attract value-focused shoppers.
However, smaller grocers must examine their local opportunities to remain competitive in this evolving landscape.

Policy Shifts Could Influence Market Outcomes

Immigration and federal food assistance policies will likely impact grocery sales trends in the next five years.
Past immigration restrictions led to reduced consumer spending, especially in Hispanic communities.
If repeated, those trends could reduce the overall growth of online grocery orders 2029.

Additionally, proposed SNAP cuts could shrink the market.
With 17% of U.S. households receiving SNAP benefits, even small reductions may disrupt online grocery demand.

The Future of Grocery: Convenience Meets Cost

The pandemic transformed grocery shopping by shifting consumer priorities from health protection to savings and speed.
Now, online grocery options must offer both affordability and time-saving features to stay relevant.
Grocery remains a fast-changing industry, and digital channels will drive much of its evolution.

Insights for Retailers and Investors

Retailers should not view national forecasts in isolation.
Instead, they must assess local demographics, service availability, and delivery competition to stay ahead.
The report encourages businesses to use regional insights to shape their strategies through 2029 and beyond.

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