Pepsi Unveils AI Tool to Detect Sweetness Alongside New Flavour Launch

Pepsi AI Sweetness Detection: Revolutionizing Flavor Experience

Pepsi introduces its innovative Pepsi AI Sweetness Detection tool to measure sweetness in its new drinks. This AI technology redefines sweetness quantification, offering a fresh approach to flavor testing.

Pepsi’s Revolutionary AI Tool for Sweetness Detection

The new Pepsi AI Sweetness Detection system uses AI models, image recognition, and data analysis to measure both literal and figurative sweetness. This groundbreaking technology goes beyond traditional methods that rely on physical traits like color and texture, embracing a more comprehensive definition of sweetness.

Pepsi’s new tool adds an emotional dimension by assessing how the product makes people feel, linking it to both taste and emotional response.

Celebrating New Flavors with Cutting-Edge Technology

This launch coincides with Pepsi’s debut of its two zero-sugar flavors: Strawberries ‘N’ Cream and Cream Soda. The AI Sweetness Detection tool helps showcase these new drinks in a fun, interactive way, offering a unique experience to fans.

The brand invites consumers to test the sweetness of the flavors, using AI to quantify their reactions and boost excitement around the launch. Pepsi also brings this campaign to life with a pop-up “Sweet Room” in Central London, where people can experience the flavors in a sensory exhibition.

Sweet Moments and Sweet Innovation

Pepsi’s campaign embraces a cultural mix of science and fun. Pepsi UK and Ireland’s CMO, Steven Hind, explained, “We’re celebrating the pure, guilt-free joy of flavor and encouraging everyone to savor life’s sweetest moments.”

Pepsi blends cutting-edge AI with cultural relevance to create something truly unexpected, while offering a fresh twist on how consumers engage with flavors.
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