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McVitie’s Owner Pladis Launches Accelerator Program

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Courtesy of Pladis

Pladis Accelerator Program to Support Start-ups

Nurturing Early-Stage Innovators

The Pladis accelerator program aims to support emerging companies in food technology, health, and sustainability. This initiative addresses key trends such as the ageing population and sustainable food sourcing.

Tailored Mentorship for Start-ups

Selected businesses in the Pladis accelerator program will receive mentorship from senior Pladis teams. They will gain insights into product design, branding, and commercial strategies. This guidance will help start-ups expand globally and commercialise their breakthrough ideas effectively.

Access to Industry Leaders

Participants will connect with experts in food-tech, retail tech, and innovation. The program also links start-ups with corporate partners and experienced venture professionals for valuable networking opportunities.

Real-World Market Exposure

Start-ups will have the chance to pilot projects or co-develop solutions with Pladis. This collaboration ensures direct exposure to real-world market conditions and consumer preferences.

Focus on Key Innovation Areas

The Pladis accelerator program will prioritize start-ups driving advancements in:

  • Personalised nutrition for older and younger generations
  • Functional foods that improve health and wellness
  • Future ingredients that align with sustainability trends

Encouraging Collaboration and Innovation

“We are excited to launch the Accelerator Programme,” said Jennifer Moss, Pladis chief research and development officer. “Our leadership team has extensive experience in scaling businesses and launching innovative products. We look forward to sharing our insights to support start-ups in developing breakthrough ideas.”

Application Details

The open call for applications runs from 18 March to 31 May 2025. Final selections will be announced by 30 June.

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