Plenish has launched its biggest campaign yet, encouraging consumers to “Give it a Shot” and embrace healthier choices. The plant-based drinks brand is promoting its nutrient-rich juice shots, aiming to inspire more people to incorporate organic, cold-pressed ingredients into their daily routines. With bold messaging and a widespread marketing push, Plenish hopes to drive awareness and solidify its position in the growing health and wellness market.

Plenish Campaign Launch: A Bold Step in Wellness Marketing

Plenish has officially launched its most ambitious marketing campaign, encouraging consumers to “Give it a Shot” and embrace a healthier lifestyle. This dynamic 360-degree campaign runs until February, focusing on positioning Plenish’s wellness shots as an essential part of daily health routines.

Expanding Reach Across Multiple Platforms

Plenish is leveraging various channels to maximize exposure. The campaign includes out-of-home (OOH) advertising, social media promotions, and exclusive sampling events. A key highlight is Plenish’s presence in Virgin Active gym vending machines, reinforcing its commitment to active and health-conscious consumers. Additionally, the brand is hosting unique engagement events to boost visibility and interaction.

Creative and Relatable Messaging

The campaign features playful and engaging creatives with taglines like “Shots that won’t make you text your ex” and “Shots your nan would approve of.” These messages aim to break traditional perceptions and make wellness shots an appealing daily habit. Plenish’s shot range includes:

• Ginger Immunity
• Turmeric Recovery
• Berry Gut Health
• Mango Vitamin D
• Beet Balance
• Spirulina Detox

Each shot provides specific health benefits, making them a convenient addition to any wellness routine.

Targeted Locations for Maximum Impact

Plenish’s campaign, developed by creative agency Lucky Generals, strategically targets high-traffic locations. Advertisements will appear in key areas such as Old Street, Euston, Notting Hill Gate, and South Kensington tube stations. Major railway stations in Bournemouth, Brighton, Bristol, and Reading will also feature Plenish branding to ensure broad national reach.

Television and Digital Presence

Beyond OOH advertising, Plenish continues its sponsorship of Channel 4’s breakfast program, a partnership that started in summer 2024. By mid-February, the campaign is expected to reach 15 million viewers, solidifying its presence in the health and wellness market.

Driving Growth and Market Disruption

The Plenish Campaign Launch follows an impressive 101% sales growth in 2024, pushing revenue beyond £10 million within two years. Carlsberg Britvic’s marketing and e-commerce director, Alex Petrogiannis, emphasized the company’s goal to redefine the perception of “shots.” He stated, “Our aim is to make sure that when Brits hear or see the word ‘shot,’ they think of health first.”

Join the Wellness Revolution

Plenish is leading the way in making health shots a mainstream choice. Don’t miss out on this movement—try Plenish shots today and take a step towards better health!

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