Creative Ways to Bring More Excitement to Produce Marketing

Creative Produce Marketing Tips to Boost Sales and Excitement

Fresh produce sales are growing, but retailers still need effective produce marketing tips to keep momentum strong. Shoppers often make impulse produce purchases, making creative marketing essential for success.

Eye-Catching Displays Drive More Sales

According to Anthony Totta of FreshXperts, building attractive displays is critical. Shoppers buy more when displays grab their attention. Retailers should use lobby displays and secondary displays to promote fruits and vegetables.

Anthony Totta

“Make the ordinary feel extraordinary in your produce department,” Totta explained. Simple changes to display layouts can create big sales increases.

Offer More Fresh-Cut and Unique Produce Options

Shoppers love convenience. That makes freshly cut produce a valuable opportunity for retailers. Totta believes fresh-cut offerings have massive profit potential. Retailers should get creative with their fresh-cut displays.

In addition, don’t limit promotions to common produce items. Grapes and berries sell well, but lesser-known fruits and vegetables deserve attention too. Totta suggests experimenting with five new produce items weekly. Even if only three sell, business will still grow.

Engage Shoppers with Promotions and Signage

Retailers should promote every produce item at least once. You never know what will excite customers. Shoppers constantly change, and what didn’t sell yesterday might fly off shelves today.

Signage plays a major role in produce marketing success. Signs should be clear, accurate, and easy to read. Place signs in high-traffic areas to draw attention. This keeps shoppers engaged and informed.

Invest in Labor to Maximize Sales

Great displays and signage need support from store staff. Totta warns that cutting labor costs can hurt sales. “You can’t run a top-notch produce operation with minimal staff,” he said.

Having knowledgeable employees available improves service and ensures products look their best. Reducing labor may save money short-term, but lower sales often follow.

Conclusion

Creative produce marketing tips like attractive displays, unique offerings, and clear signage help boost sales and shopper engagement. Don’t forget that investing in staff and merchandising pays off.

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