Beverage
Rémy Cointreau Sales Drop Amid US Market Slowdown
Rémy Cointreau Sales Decline as US and China Pressure Builds
The Rémy Cointreau Sales Decline continued in 2025, driven by sluggish demand in the US and steep losses in the Chinese market.
Fourth Quarter Recovery Offers Hope
Sales for the 2024/2025 financial year dropped 18% organically to €984.6 million, primarily due to weak performance in the Americas. Destocking throughout the year and fading consumer interest hit hard, with the Americas declining by 20.2%.
However, the fourth quarter hinted at stabilization. Rémy Cointreau cited a “steep recovery,” showing resilience amid broader macroeconomic challenges. Still, the full-year figures paint a difficult picture.
Cognac Faces Sharp Declines
Cognac led the downturn, with sales tumbling 32.8% organically in Q4, largely due to poor results in China. Several factors drove this drop: previous year comparisons, disrupted duty-free access, unfavorable New Year timing, and a sluggish Chinese economy.
In contrast, liqueurs and spirits posted a 16.1% rise in the same period, suggesting strength in the brand’s broader portfolio beyond cognac.
Outlook Shows Confidence Despite Headwinds
Despite the Rémy Cointreau Sales Decline, the company still aims for an organic operating margin between 21% and 22%. Leadership also reaffirmed its goal of high single-digit annual sales growth going forward.
Future headwinds include China’s proposed 38.1% additional cognac import duties and ongoing tariff risks. However, a 90-day US tariff suspension offers some relief in the short term.