Tech & E-Commerce
Retail Media Networks Become a Reality in Convenience Stores
Retail Media in C-Stores Gains Ground Across the Industry
Forum Insights Reveal the Future of Retail Media Networks in Convenience Stores
The momentum around retail media in c-stores is growing fast, as industry leaders push forward with new strategies and innovations. The recent RMN Forum in Dallas, hosted by CSP Daily News and NexChapter, showcased that the c-store industry is ready to embrace change.
While retail media networks are established in grocery and big-box stores, convenience stores are only now beginning their journey. Yet the energy, interest, and ambition in this sector are palpable.
Experts Compare Early RMN Adoption to Tech History
Curtis Dukes, director of digital solutions at Sunshine Electronic Display, likened the current stage to the early mp3 player era. He explained how the c-store industry currently has fragmented solutions but lacks a dominant, unified platform.
He noted, “Everyone has a version, but no standard yet. We’re in the mid-mp3 days.” Still, he believes the opportunity is ripe. Just like Apple changed the game, one player may emerge to lead the RMN space in convenience.
Key Takeaways From Industry Leaders
Sarah Kindland of Chevron praised the event’s ability to create meaningful connections. She emphasized the value of collaboration, saying the forum offered valuable education and networking.
Others echoed her thoughts. Brian Nelson of Shep Digital Solutions stressed the importance of taking inventory and setting clear goals. He advised operators to assess assets like pump screens, menu boards, and digital signage already in place.
These tools offer a foundation for a successful retail media in c-stores strategy. By prioritizing objectives—like increasing in-store sales or boosting brand loyalty—retailers can build a practical RMN roadmap.
A Call for Clean Data and Precise Execution
Jonathan Franco of Broadsign shared that momentum in the c-store space feels real. He highlighted the importance of clean, connected customer data. Without it, companies will struggle to scale their RMN efforts.
Franco provided actionable advice: start by building audiences, use ad tech for better targeting, and always prioritize measurable results. With these steps, even small players can develop high-performing networks.
He closed with an optimistic outlook, stating, “Retail media for c-stores is no longer a what if—it’s a what’s next.”
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