San Diego City Council Bans Digital-Only Coupons

San Diego Coupon Ban Sparks Retail Debate

City Council Passes Grocery Discount Ordinance

The San Diego Coupon Ban has ignited a citywide conversation about digital exclusivity and consumer fairness in grocery discounts. This ordinance targets the growing concern that digital-only coupons disadvantage shoppers without smartphones.

New Rule Demands Equal Access for All

San Diego’s new law requires retailers offering digital discounts to provide paper coupons of the same value to all shoppers. Officials argue this levels the playing field for consumers who can’t access mobile deals.

Retailers Push Back on Implementation

Retailers oppose the ordinance due to added labor, printing costs, and disruption to app-based loyalty programs. They argue it burdens operations and reduces flexibility in offering quick promotions.

Environmental and Technical Concerns Raised

The California Grocers Association claims that printing digital coupons harms sustainability efforts and complicates shelf pricing. They say 90% of shoppers already own smartphones and can access mobile discounts.

Other States Join the Conversation

Other regions, including New York, New Jersey, and Massachusetts, have introduced similar measures challenging digital-only discounts. Consumer advocates continue urging equal access regardless of technology use.

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