Why Shoppers Are Prioritizing Value This Easter

Shoppers Prioritizing Value Easter Season

As spring holidays unfold, shoppers are prioritizing value Easter purchases while planning festive meals and gatherings with loved ones.
Major grocers like Kroger, Target and Lidl have introduced affordable Easter meal deals featuring traditional favorites and sweet treats.

Consumers Seek Affordable Holiday Options

According to the National Retail Federation, Easter spending may reach $22.4 billion, showing strong interest in holiday traditions.
Surveys show 57% plan to cook Easter meals, while 44% intend to celebrate at home with a feast they prepare themselves.

Kroger is promoting a full Easter meal for under $6 per person, including ham, sides, and desserts.
Target has a nine-item bundle for under $25, with essentials like potatoes and spiral ham priced to save families money.

Retailers Answer Demand with Deals

Lidl also joined the effort, offering spiral ham for just $0.99 per pound and Easter candy deals below last year’s prices.
Instacart reports rising demand for lamb cuts, with leg and rack of lamb trending for both Easter and Passover meals.

Meanwhile, Easter candy favorites include Reese’s Eggs and Cadbury Mini Eggs, confirming the importance of holiday sweets.
Egg prices have stabilized, and grocery shelves are better stocked, offering more value to shoppers than in previous months.

Retailers understand shoppers need cost-effective yet meaningful ways to celebrate.
From special meal bundles to candy and seasonal proteins, deals now help make holiday celebrations more accessible.

Celebrate More, Spend Less

Looking for more updates on how grocers are adapting to consumer needs?
Explore more seasonal food trends and retail news right here on our website.