Shopping Habits of Hispanic Consumers: Key Insights

Understanding Hispanic Consumer Shopping Habits

Hispanic consumer shopping habits are influencing the U.S. consumer packaged goods (CPG) market significantly. Representing 20% of the U.S. population, Hispanic consumers are reshaping spending patterns and offering new growth opportunities for brands.

Key Insights on Hispanic Shopping Behaviors

Demographics and Market Influence

• Hispanic consumers contribute 16% of total CPG market growth.
• Over 25% of Gen Z and Gen Alpha consumers are Hispanic, showing strong future buying power.

Income and Spending Trends

• Despite higher representation in incomes below $50,000, Hispanic households show notable spending growth.
• Acculturated Hispanics spend over $10.3 billion annually on skincare, baby care, and personal care items.
• Unacculturated Hispanics favor natural, plant-based, and sustainable products.

Shopping Preferences and Key Trends

Food and Beverage Choices

• Hispanic consumers prioritize multi-flavor variety packs to cater to larger households.
• Mexican-origin consumers represent the largest subgroup, but growth is stronger among Venezuelan, Honduran, Dominican, and Colombian shoppers.

Beauty and Personal Care Focus

• Acculturated Hispanics lead spending in fragrances, shampoos, and cosmetics.
• Unacculturated Hispanics prefer eco-friendly and sustainable personal care options.

Opportunities for Brands and Retailers

• Promote natural and sustainable products to appeal to eco-conscious Hispanic shoppers.
• Introduce versatile food and beverage options like multi-flavor packs for larger households.
• Tailor marketing campaigns to connect with various Hispanic subgroups effectively.

Expert Insights

Sally Lyons Wyatt of Circana emphasizes that aligning products with Hispanic values can unlock growth. Marshal Cohen highlights the critical need for retailers to engage this expanding market segment.

By understanding Hispanic consumer shopping habits, brands can create meaningful connections and drive sales growth. Explore more insights and trends on this website.