Spirit Halloween is the latest in a series of new partnerships for Uber Eats

This Halloween, Uber Eats is gearing up for the spooky season by partnering with Spirit Halloween to offer costumes and festive decor.

With this collaboration, consumers in the U.S. and Canada can shop from Spirit Halloween, the largest Halloween retailer in North America, directly through the Uber Eats, Postmates, and Uber apps. The prices will match those found in-store, as confirmed by Uber this week. Spirit Halloween has set a record by opening 1,525 locations this year and began recruiting for 50,000 seasonal positions back in June. Spirit Halloween is the latest in a series of new partnerships for Uber Eats, which follows rival DoorDash’s addition of the Halloween retailer to its platform last year.

“The holiday season officially kicks off this time of year, and households across the country are looking to on-demand delivery to get what’s needed—now,” said Beryl Sanders, director of U.S. grocery and retail partnerships at Uber. “As a working mom, I know how crucial that last-minute face paint or mask can be on the morning of the school parade or the hour before trick-or-treating starts, and I’m thrilled we’ll be able to meet that demand at Uber.”

In its efforts to diversify beyond restaurant delivery, Uber Eats has been actively forming new partnerships this year, including collaborations with Instacart, Save a Lot, and the Vitamin Shoppe. Spirit Halloween is the latest in a series of new partnerships for Uber Eats, emphasizing the company’s commitment to expanding its retail offerings.

Uber is also making progress in its core business area. Earlier this month, Olive Garden, which had previously avoided third-party delivery, announced a two-year exclusive partnership with Uber Eats. This shift comes after the chain had limited delivery to catering orders over $100, handled by its employees. Now, it will pilot delivery for individual orders, though customers still need to place their orders through the Olive Garden website or app.

Despite earlier concerns that third-party delivery might hurt profits, Olive Garden’s president and CEO Rick Cardenas noted that their investment in custom integration and a focus on first-party delivery made this partnership a strategic decision. Similarly, Domino’s embraced third-party delivery last year through a partnership with Uber Eats, reflecting a broader trend in the industry.

In summary, Spirit Halloween is the latest in a series of new partnerships for Uber Eats, reinforcing the platform’s growth and adaptability in the ever-evolving retail landscape.