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Walmart has unveiled a new collection of holiday-themed items under its discount private label, Bettergoods, which was launched in April. This launch marks Walmart’s largest private...
This initiative is designed to attract customers and highlight the quality of Kroger's own branded products
According to Numerator data, the new private-label brand is surpassing Great Value in performance. Gen Z shoppers are 67% more likely to choose Bettergoods desserts over...
Bettergoods will join Walmart's existing collection of private brands in the grocery department, which includes Great Value
