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Plenish has launched its biggest campaign yet, encouraging consumers to “Give it a Shot” and embrace healthier choices. The plant-based drinks brand is promoting its nutrient-rich...
Kroger Enhances Retail Media Measurement with New Incrementality Tool The Challenge: Proving Retail Media Effectiveness Retail media networks—especially in grocery—often struggle to prove their impact beyond...
Retail Media R&D Phase: Driving Growth and Overcoming Challenges Retail Media Networks (RMNs) continue to expand despite challenges, with Andy Murray, executive chairman of Saatchi &...
Retail Media Networks Experience Rapid Expansion Retail media market growth continues to accelerate, with projections estimating a $179.5 billion global market in 2024. This marks a...
Instacart Expands Carrot Ads Beyond Grocery Retail Instacart is taking a bold step with its Carrot Ads Expansion, reaching beyond traditional grocery stores. The company has...
Exclusive Benefits of Mollie Stone’s Loyalty Program Mollie Stone’s Markets is enhancing customer experience with the launch of Mollie Stone’s Loyalty Program. This rewards initiative helps...
Effective seafood marketing requires a delicate balance between communication and simplicity. While emphasizing the unique qualities of fresh seafood, such as its health benefits and sustainable...
Shrimp Consumption Boost with Creative Cooking Contests Shrimp remains a popular seafood choice, but exciting new contests aim to create a shrimp consumption boost through creative...
Seafood, despite its recognized health benefits, remains a challenging category for supermarkets to market. High costs, cultural preferences, environmental concerns, and preparation difficulties deter many shoppers....
The potential of the online seafood market remains largely untapped, with only a fraction of consumers purchasing fresh or frozen seafood online. However, given the higher...
