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Kroger Enhances Retail Media Measurement with New Incrementality Tool The Challenge: Proving Retail Media Effectiveness Retail media networks—especially in grocery—often struggle to prove their impact beyond...
Transforming Retail Engagement and Sales The integration of AI with customer data platforms is transforming retail engagement and driving revenue growth. Businesses use AI-powered insights to...
Retail Media Networks Experience Rapid Expansion Retail media market growth continues to accelerate, with projections estimating a $179.5 billion global market in 2024. This marks a...
Effective seafood marketing requires a delicate balance between communication and simplicity. While emphasizing the unique qualities of fresh seafood, such as its health benefits and sustainable...
Increase Seafood Sales with Smart Strategies The six-week period between Ash Wednesday and Easter offers a prime opportunity to increase seafood sales. During Lent, many consumers...
