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Effective seafood marketing requires a delicate balance between communication and simplicity. While emphasizing the unique qualities of fresh seafood, such as its health benefits and sustainable...
Shrimp Consumption Boost with Creative Cooking Contests Shrimp remains a popular seafood choice, but exciting new contests aim to create a shrimp consumption boost through creative...
Seafood, despite its recognized health benefits, remains a challenging category for supermarkets to market. High costs, cultural preferences, environmental concerns, and preparation difficulties deter many shoppers....
The potential of the online seafood market remains largely untapped, with only a fraction of consumers purchasing fresh or frozen seafood online. However, given the higher...
