THG South Korea Expansion Begins with SG Safety Partnership

Myprotein Products to Be Locally Manufactured and Distributed Across South Korea

The THG South Korea expansion is officially underway, following a strategic partnership with SG Safety Corporation under the CJ Group. THG aims to scale its popular Myprotein brand by localizing production and increasing market access. South Korean consumers have shown strong interest in Myprotein, and this move builds on that growing momentum.

The deal marks THG’s first licensing agreement in South Korea. It aligns with the company’s broader international growth strategy for its sports nutrition portfolio.

Manufacturing and Distribution to Be Handled Locally

SG Safety Corporation to Spearhead Market Penetration

As part of the THG South Korea expansion, SG Safety Corporation will manufacture and distribute Myprotein’s product range in the region. The rollout includes bars, ready-to-drink items, powders, snacks, and supplements tailored for local preferences.

This local manufacturing approach enables THG to streamline logistics, reduce shipping costs, and respond faster to consumer demand. It also aligns with THG’s goal to deliver better service and value in new markets.

THG Strengthens Market Presence in Asia

Deal Finalization Expected by Q4 2025

THG plans to finalize the agreement by Q4 2025, marking a key milestone in its Asian market penetration. CEO of THG Nutrition, Neil Mistry, stated,

“We’re excited to work with SG Safety Corporation to meet growing demand more efficiently.”

This partnership allows THG to leverage SG Safety’s expertise in business development and distribution within the CJ Group network. It sets the stage for broader growth in South Korea and potentially other parts of Asia.

Recent Financial Recovery Supports Expansion Goals

Positive Signs in Q2 2025 Encourage Forward Momentum

THG’s second-quarter results showed a modest financial recovery, which supports its confidence in expanding overseas. The company views this partnership as a strategic next step in diversifying its revenue and strengthening global brand recognition.

With consumer demand for fitness and wellness products rising, THG’s move into South Korea comes at a timely moment.

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