Beverage
Tropicana Marks Naked with Train-Inspired Campaign
Tropicana Naked Campaign: A Train-Inspired Advertising Innovation
Tropicana has launched the Tropicana Naked Campaign, an innovative train-triggered ad campaign celebrating the natural ingredients of Naked Smoothies.
A Dynamic Ad Experience
The Tropicana Naked Campaign uses digital screens at London Underground’s Elizabeth Line platforms, making trains appear to blend the drinks.
As trains pass by, the ads mimic the motion of blending, promoting the message to “Get Naked, Get Going.”
The campaign adapts to the train timetable, adding an interactive element for passengers.
Engaging and Relevant Messaging
For two weeks, the campaign runs on screens at Tottenham Court Road station, delivering messages like “Your Boost, Now Arriving” and “Heading East?”
The aim is to engage commuters, offering them a boost of natural energy with each train arrival.
Emphasizing Natural Energy
“Naked Smoothies are here to boost your energy and keep you moving,”
said Emma Holmes, the brand’s marketing manager.
This campaign, featuring dynamic ads, creates a deeper connection with the on-the-go audience of London’s underground network.
Cutwater Peppermint White Russian Cocktail
Hint Sparkling Water Infused with Electrolytes
