Fresh Produce
Waitrose Revamps Duchy Organic Label as Part of Own-Brand Refresh
Waitrose Duchy Organic Rebrand Marks Premium Refresh
Waitrose has officially launched the Waitrose Duchy Organic Rebrand as part of its broader premium own-brand overhaul.
A Fresh Look for Duchy Organic
The Waitrose Duchy Organic Rebrand introduces an updated logo and a new colour scheme featuring green, black, and yellow.
This refresh signals Waitrose’s commitment to enhancing its premium offerings, reflecting quality and organic values in its product line.
New Product Line Coming Soon
Alongside the rebranding, Waitrose plans to refresh the Duchy Organic product lineup.
A new range is expected to hit shelves by autumn 2025, complementing the revamped brand image.
This change follows last year’s relaunch of the premium No.1 range, which now boasts over 600 items.
Reflecting Premium Quality
Waitrose aims to align its packaging design with the premium quality of its products.
The Waitrose Duchy Organic Rebrand will ensure the new look reflects both the brand’s commitment to organic standards and its market position.
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