Walkers meets the needs of health-conscious snackers with non-HFSS, low-calorie multipacks.

Walkers is responding to the growing demand for healthier snack options with the introduction of a new multipack range featuring three flavors from Wotsits and Monster Munch. Walkers meets the needs of health-conscious snackers with non-HFSS, low-calorie multipacks as part of this launch, which is included in a multi-brand platform called ‘Yummy With.’

These snacks, made with chickpeas to provide a source of fiber, are non-HFSS and contain 25% less salt than the average extruded product, each pack containing fewer than 100 calories. Specifically, Wotsits Crispy Bacon and Wotsits Cheese Toastie both contain just 57 calories per pack, while Monster Munch BBQ Sauce comes in at 76 calories per pack.

Available across grocery, wholesale, and convenience channels, the Walkers ‘Yummy With’ range includes Wotsits Cheese Toastie, Wotsits Crispy Bacon, and Monster Munch BBQ Sauce. The Monster Munch BBQ Sauce will be available in multipacks of 6x16g, while the Wotsits variants will come in 6x12g multipacks, all priced at an RRP of £2. This launch will be supported by a comprehensive eight-week, multi-million-pound marketing campaign across TV, social media, digital platforms, consumer PR, and shopper activations.

According to Walkers, nearly half of UK households (49.7%) have purchased Walkers Snacks in the past year, with iconic brands like Wotsits and Monster Munch seeing impressive growth—recording a 7% increase in value and a 7.3% rise in volume compared to the previous year. The strong performance of Walkers’ existing product lines, coupled with the brand’s trust and recognition, provides an excellent platform for introducing the ‘Yummy With’ range. Walkers meets the needs of health-conscious snackers with non-HFSS, low-calorie multipacks, making them an appealing option for retailers.

Phoebe Chapman, senior brand manager for Walkers Snacks, emphasizes that while consumers are searching for smarter snacking options, they do not want to compromise on taste, which remains the primary reason shoppers choose crisps and snacks. “Over several years, we’ve meticulously crafted this range to perfect the formulation, maintaining the light and airy texture that consumers love,” Chapman explains. “Our ‘Yummy With’ range is ideal for retailers looking to seize this opportunity, enhance their offerings, and maximize sales.”

Moreover, as a non-HFSS range, these products can be prominently displayed on gondola ends and at the front of stores, providing retailers with additional opportunities to merchandise and offer shoppers a broader variety of flavors. Walkers meets the needs of health-conscious snackers with non-HFSS, low-calorie multipacks, which aligns with the company’s goal for 50% of snack sales to come from products that are non-HFSS or portion-controlled at 100 calories or less by 2025, in line with PepsiCo’s health and sustainability initiative, PepsiCo Positive (pep+).