Wall’s Pastry Joins Action Against Hunger to Fight Food Poverty

Wall’s Pastry Food Poverty Initiative Supports UK Communities

Wall’s Pastry has launched a powerful campaign to tackle food poverty in the UK. Through its partnership with Action Against Hunger, the brand aims to support those in need.

Donation Campaign for Change

For every 10-pack of 55g sausage rolls sold, Wall’s Pastry donates 5p to Action Against Hunger. This initiative directly addresses Wall’s Pastry efforts by funding vital nutrition services in underserved areas.

Commitment to Community

Wall’s Pastry has experienced strong growth, with a 40% increase in value and a 36% rise in volume over the past year. This success allows the brand to expand its efforts and support charitable causes effectively.

Embracing Social Responsibility

Jason Manley, Brand Director at Wall’s Pastry, highlights the company’s commitment:”When Hunger Calls, Grab a Wall’s.” Recognizing the UK’s food insecurity challenges, the brand actively supports meaningful change.

How Consumers Can Help

By purchasing Wall’s Pastry’s 10-pack sausage rolls, shoppers can enjoy a delicious snack while contributing to a worthy cause. This simple choice helps strengthen Wall’s Pastry campaign and provides vital support to UK communities.

Expanding Reach for Greater Impact

In September 2024, Wall’s parent company, The Compleat Food Group, acquired Harvey & Brockless, a specialty food producer. This strategic move aims to expand market reach and create new opportunities for supporting those in need.

Wall’s Pastry continues to demonstrate its commitment to social responsibility by using its success to help fight food poverty in the UK.

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