Whole Foods Boycott Gains Momentum Amid Amazon Protest

Amazon Faces Growing Consumer Backlash

The ongoing “economic blackout” organized by The People’s Union USA continues to impact major retailers, including Whole Foods. The movement, which started on Friday and runs through March 14, has driven increased awareness among shoppers about the Whole Foods boycott.

Rising Awareness of the Boycott

A survey by Numerator found that 43% of Amazon shoppers knew about the protests. Awareness was higher among Generation Z shoppers at 61%, followed by Millennials at 51%, Gen X at 44%, and Baby Boomers at 37%.

Consumers Show Support for the Cause

More than a quarter (27%) of shoppers knew about the Amazon protest, while 53% said they supported its purpose. Social media played a significant role in spreading awareness, with 76% learning about the boycott online. Meanwhile, 32% heard the news from media outlets, and 27% learned through friends and family.

Whole Foods Shoppers Join the Movement

Approximately 9% of survey participants said they would participate in the boycott, with nearly half (48%) stating they would avoid shopping at Whole Foods. This action aligns with growing consumer frustration over Amazon’s business practices and the reversal of certain diversity initiatives.

Impact on Major Retailers

The boycott follows a previous 24-hour economic protest targeting companies that reversed diversity, equity, and inclusion (DEI) programs. Target experienced a 9% drop in web traffic during that event, while Costco, which maintained its DEI initiatives, saw web traffic rise by 22%.

The Whole Foods boycott continues to highlight consumer power in influencing corporate practices.

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