Will Consumers Shift Gears in 2025?

Key Consumer Trends 2025: Value, Indulgence, and Technology

As 2025 begins, Consumer Trends 2025 emphasize value, indulgence, and technology in consumer behavior. Shoppers now prioritize meaningful connections, innovation, and authentic experiences, shifting away from past economic disruptions.

New Definition of Value

Consumers now define value beyond just pricing. They expect brands to deliver innovation, authenticity, and engaging experiences. According to Acosta, 84% of CPG companies plan to introduce new products in 2025.

Key 2025 Trends

Affordable Indulgence

Consumers will pay more for premium flavors and high-quality products that offer indulgence without excessive spending. This trend is growing across grocery and foodservice sectors.

Enhanced In-Store Experiences

While omnichannel shopping remains popular, in-store sales continue to dominate. Retailers are investing in AI, digital apps, and retail media to improve customer engagement. Effective data usage helps brands deliver personalized shopping experiences.

Social Commerce Integration

Shoppers increasingly discover, research, and purchase products through social media. Brands are encouraged to use influencers, targeted ads, and integrated commerce strategies to connect with customers directly.

Health and Wellness Focus

Health-conscious shoppers are driving demand for transparency, personalized health solutions, and food-as-medicine innovations. Trends like GLP-1 prescriptions and individualized health management shape grocery marketing strategies.

The Big Picture: Optimism Fuels Change

Colin Stewart, EVP of Business Intelligence at Acosta Group, highlights optimism as a key driver for change. Consumers are embracing balanced lifestyles by combining value, indulgence, and technology.

Moving Forward

To thrive in 2025, brands and grocers should:

• Invest in innovative products that meet consumer expectations.
• Enhance in-store experiences using digital solutions.
• Embrace social commerce to connect with shoppers.
• Deliver transparent and health-focused product options.

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